Turbocharge Action in Your Postcode With The SEO Partner
Wait, but good SEO covers everything related to search, right? So what is the point of local SEO? You’d know in a moment.
Google is on a mission to deliver the best answer for any query through semantic understanding of the query. What does that mean? It means when you type, “Mexican restaurants open now”, Google’s algorithm understands that your need is immediate and local, somewhere you can drive to within reasonable time based on your location. So there is going to be a lot of information available in each search result, like business NAP, photos, reviews, etc. to serve that need. And the holy grail of the local search result is the Local Pack – the top results with a map and dropped pins. That’s where you need to be. And you can reach there with local SEO.